Macy's Go Red for Women Fund
Macy’s is the founding national sponsor of Go Red For Women, the American Heart Association’s campaign for awareness and prevention of heart disease in women, launched in 2004. Approximately $5.9 million was contributed to the Go Red For Women movement in 2015 through our Wear Red promotion and from our Thanks For Sharing holiday rewards program. Over 12 years, Macy’s and our customers have contributed more than $55 million to Go Red For Women. This contribution has funded research and education efforts that are credited with saving 285 women’s lives every day.